Google the term “sustainability” and you’ll quickly realize its broadness. Hone your search in on “sustainability in real estate” and you’ll see that one definition simply doesn’t exist. To some it means saving energy and water, while others look immediately for a public-facing sustainability report as a true measure of success.
Sustainability means different things to different stakeholders. It is in understanding and embracing this that companies can truly tell their sustainability stories. At the end of the day, this is arguably the most critical piece of the journey.